This art museum’s ‘grumpy guide’ treats visitors like crap — and they love it: ‘I try to make them feel as ignorant as possible’

A unique art museum has gained popularity with its unconventional 'grumpy guide' tours, which have sold out every session since their launch in May, with bookings extending into 2026. Visitors appreciate the guide's blunt approach, which challenges their knowledge and creates a memorable experience. This trend highlights a growing interest in immersive and unconventional art experiences, proving that sometimes, a little attitude can go a long way in engaging audiences.