U.S. retailers watch Black Friday traffic for a hoped-for holiday halo effect

The Washington TimesFriday, November 28, 2025 at 5:30:19 PM
PositiveU.S News
U.S. retailers watch Black Friday traffic for a hoped-for holiday halo effect
  • U.S. retailers are closely monitoring Black Friday traffic, which remains a significant event in the retail calendar, marking the unofficial start of the holiday shopping season. Despite a decline in late-night shopping after Thanksgiving dinners, Black Friday continues to attract more shoppers than any other day of the year.
  • The performance of Black Friday is crucial for retailers as it sets the tone for the holiday shopping season. A successful turnout could indicate a positive holiday halo effect, potentially boosting sales and consumer confidence amid ongoing economic uncertainties.
  • This year's Black Friday is occurring alongside a record-setting Thanksgiving travel period, with millions of Americans expected to travel. However, there are concerns about consumer spending habits, as many shoppers plan to cut back on expenditures due to financial worries, reflecting a cautious approach to holiday spending.
— via World Pulse Now AI Editorial System

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