US retailers are about to see if Black Friday benefits from a holiday halo effect

ABC NewsFriday, November 28, 2025 at 7:31:39 AM
NegativeU.S News
US retailers are about to see if Black Friday benefits from a holiday halo effect
  • US retailers are bracing for Black Friday, a shopping event that has seen diminishing appeal as consumers are less inclined to leave Thanksgiving gatherings for late-night shopping. The shift in consumer behavior raises questions about the effectiveness of traditional Black Friday promotions in the current economic climate.
  • This development is significant for retailers who rely heavily on Black Friday sales to boost their annual revenue. With many Americans planning to cut back on spending during this holiday weekend due to financial concerns, retailers may face challenges in meeting sales expectations.
  • The broader context reveals a trend of cautious consumer spending amid economic uncertainties, as evidenced by the mixed responses to holiday promotions and the impact of external factors such as rising food prices and travel disruptions. These elements contribute to a complex landscape for retailers as they navigate the holiday shopping season.
— via World Pulse Now AI Editorial System

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