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A World Cup preying on Fomo: Fifa’s 2026 ticket scheme is a late-capitalist hellscape

The Guardian•Saturday, October 11, 2025 at 7:00:18 AM
NegativeU.S News
A World Cup preying on Fomo: Fifa’s 2026 ticket scheme is a late-capitalist hellscape
The recent launch of ticket sales for the 2026 World Cup has sparked frustration among fans, revealing a troubling trend in how emotions are monetized. With dynamic pricing and corporate jargon, many fans found themselves in long online queues only to face exorbitant prices for seats at MetLife Stadium. This situation highlights the growing disconnect between FIFA's promises of accessibility and the reality of ticket purchasing, raising concerns about the future of fan engagement in major sporting events.
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