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‘Open-minded’ dating app Feeld’s profits jump amid influx of ‘vanilla’ users

The Guardian•Monday, October 6, 2025 at 11:40:48 AM
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‘Open-minded’ dating app Feeld’s profits jump amid influx of ‘vanilla’ users
Feeld, the unconventional dating app known for catering to open relationships and kink enthusiasts, has reported a remarkable 26% increase in profits over the past year. This surge is largely attributed to a growing number of 'vanilla' users, who are expanding the app's customer base beyond its original niche. This shift not only highlights the app's appeal to a broader audience but also signifies a changing landscape in dating preferences, making it an important player in the evolving world of online dating.
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