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American Eagle Outfitters’ chief executive had a message for staff when a Sydney Sweeney ad campaign blew up the internet: Hold tight

The Wall Street Journal•Tuesday, September 30, 2025 at 5:01:00 PM
PositiveU.S News
American Eagle Outfitters’ chief executive had a message for staff when a Sydney Sweeney ad campaign blew up the internet: Hold tight
American Eagle Outfitters' CEO Jay Schottenstein recently addressed his staff amidst the viral success of a new ad campaign featuring actress Sydney Sweeney. Schottenstein, at 71, has a remarkable knack for understanding the preferences of younger consumers, which is crucial for the brand's ongoing relevance in a competitive retail landscape. This campaign not only highlights the brand's innovative marketing strategies but also reinforces its connection with a younger audience, making it a significant moment for the company.
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