FIFA president Gianni Infantino is doubling down on his vision for the Club World Cup, pushing for a more frequent and lucrative tournament. Despite its surreal moments—like Chelsea’s Reece James receiving a gold trophy from Donald Trump—the event is here to stay, with ambitions to grow its audience (claiming 2 billion TV views) and revenue ($2.1 billion). Infantino wants it held every two years, signaling FIFA’s commitment to making it a marquee competition.

Editor’s Note: Love it or hate it, the Club World Cup isn’t going anywhere—it’s becoming a bigger priority for FIFA. Infantino’s aggressive expansion plans reflect the organization’s push to monetize club football globally, but critics might question whether it’s about the sport or the spectacle (and the cash). For fans, it could mean more high-stakes matches—or just more corporate-heavy tournaments crowding the calendar. Either way, FIFA’s betting big on this being the future.