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‘See it. Say it. Sorted’ campaign gets refresh – but slogan stays same

The Guardian•Tuesday, September 16, 2025 at 4:00:25 AM
NegativeWorld Affairs
‘See it. Say it. Sorted’ campaign gets refresh – but slogan stays same
The 'See it. Say it. Sorted' campaign, known for its frequent and often irritating announcements, is being refreshed after a decade. Despite hopes for change, the slogan remains the same, frustrating many commuters.
Editor’s Note: This campaign has been a staple of Britain's public transport since 2016, but its persistence has drawn criticism. The government's decision to keep the slogan unchanged raises questions about the effectiveness of such security messages in improving passenger experience.
— Curated by the World Pulse Now AI Editorial System
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