‘It’s about weaponising opinion’: the power of Topjaw’s online foodie show

The GuardianFriday, October 17, 2025 at 11:04:38 AM
‘It’s about weaponising opinion’: the power of Topjaw’s online foodie show
Jesse Burgess, the host of Topjaw, is making waves in the culinary world with his online foodie show, which has the power to significantly boost restaurant bookings. While some may question the hype surrounding his influence, Burgess insists he's just a food enthusiast, not a celebrity. This phenomenon highlights the growing impact of social media on dining trends and how a single show can transform a restaurant's fortunes, making it a crucial topic for both food lovers and industry professionals.
— Curated by the World Pulse Now AI Editorial System

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