Premier League clubs turn to hidden gambling partners to beat sponsorship ban

The GuardianThursday, October 16, 2025 at 7:00:01 AM
Premier League clubs turn to hidden gambling partners to beat sponsorship ban
The Premier League is facing a significant challenge as eleven clubs, including Aston Villa and Chelsea, must find new principal sponsors due to an impending ban on front-of-shirt advertising for betting companies. This change is expected to hit the clubs financially hard, as gambling operators typically offer higher sponsorship rates compared to other industries. The lack of response from several clubs raises concerns about their strategies moving forward and the potential impact on their financial stability.
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