UK gambling firms spent ‘astronomic’ £2bn on advertising last year

The GuardianSunday, November 23, 2025 at 6:00:03 AM
UK gambling firms spent ‘astronomic’ £2bn on advertising last year
  • British gambling firms reportedly spent an unprecedented £2 billion on advertising and marketing in the past year, prompting renewed calls for Chancellor Rachel Reeves to consider increasing taxes on the sector. This expenditure included various promotional strategies across print and digital platforms, as well as affiliate programs designed to attract gamblers to specific operators.
  • The significant advertising spend raises concerns about the effectiveness of current regulations and the potential societal impacts of gambling, especially as the revenue generated from online casinos does not match the taxes collected. This situation places pressure on the Chancellor to address these issues in the upcoming budget.
  • As the UK government prepares for the budget announcement on November 26, discussions surrounding fiscal policy, including potential tax increases and spending cuts, are intensifying. The Chancellor faces scrutiny not only from the gambling sector but also from voters who may abandon centrist parties if pressing economic issues are not adequately addressed, highlighting the broader implications of fiscal management in the current economic climate.
— via World Pulse Now AI Editorial System

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