‘Same magic’: ancient Irish road bowling has been revived by TikTok, drones and Bill Murray

The GuardianMonday, September 22, 2025 at 5:00:05 AM
‘Same magic’: ancient Irish road bowling has been revived by TikTok, drones and Bill Murray
Ancient Irish road bowling is experiencing a revival thanks to the influence of TikTok, drones, and even Bill Murray. Once on the decline, this unique sport, often referred to as the 'Wimbledon' of road bowling, is now attracting competitors and spectators from across Europe. This resurgence not only highlights the sport's rich cultural heritage but also showcases how modern technology and celebrity endorsements can breathe new life into traditional activities, making it relevant and exciting for a new generation.
— Curated by the World Pulse Now AI Editorial System

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