Almost a fifth of young UK adults use AI to design holiday, study finds

The GuardianTuesday, October 7, 2025 at 12:38:18 PM
Almost a fifth of young UK adults use AI to design holiday, study finds
A recent study by the UK travel industry body Abta reveals that nearly one in five young adults are using artificial intelligence to plan their holidays. This trend highlights a shift in how technology is influencing travel decisions, making it easier for younger generations to customize their experiences. As AI tools become more accessible, they could reshape the travel landscape, offering personalized options that cater to individual preferences.
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