Apple swoops on exclusive F1 US TV rights amid expansion into sports
PositiveWorld Affairs

Apple has secured exclusive US broadcast rights for Formula One in a five-year deal worth $140 million annually. This move comes after the success of its Brad Pitt film about F1, showcasing Apple's commitment to expanding its streaming service with popular sports content. This deal is significant as it positions Apple in the competitive sports broadcasting landscape, appealing to a growing audience of F1 fans in the US.
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