How an invasion of purple flowers made Iceland an Instagram paradise – and caused a biodiversity crisis

The GuardianThursday, December 4, 2025 at 5:00:05 AM
How an invasion of purple flowers made Iceland an Instagram paradise – and caused a biodiversity crisis
  • The introduction of Nootka lupins to Iceland in the 1940s aimed to repair damaged soil, but has since led to an invasion that threatens native species. The vibrant purple flowers have spread extensively across the island, transforming landscapes and attracting tourists, who are drawn to the picturesque fields during the summer months.
  • This situation highlights the unintended consequences of introducing non-native species, as the Nootka lupins, while visually appealing, are causing a biodiversity crisis in Iceland, jeopardizing the ecological balance and native flora.
— via World Pulse Now AI Editorial System

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