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A chiweenie with an overbite and 1.9m followers: how Tuna and Instagram’s other top dogs rake in thousands per post

The GuardianWednesday, April 30, 2025 at 6:00:16 AM
The article explores the rise of "petfluencers" like Tuna, a chiweenie with a distinctive overbite and 1.9 million Instagram followers, who earns thousands per post. It highlights how pets with unique traits or charming personalities dominate social media, attracting massive followings and lucrative brand deals. The piece also examines what makes a pet account successful and the financial potential of this niche.
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