'Vertical dramas': the rise of mobile-first mini soap operas

France 24Wednesday, December 3, 2025 at 4:58:44 PM
'Vertical dramas': the rise of mobile-first mini soap operas
  • 'Vertical dramas', also known as 'micro dramas', are gaining popularity as they are specifically designed for mobile viewing, utilizing a vertical format that caters to smartphone screens. These short, easily consumable mini soap operas are thriving as audiences increasingly prefer on-the-go content, blending the personal touch of traditional soap operas with the convenience of modern streaming.
  • The rise of vertical dramas signifies a shift in content consumption habits, highlighting the demand for quick, engaging narratives that fit into busy lifestyles. This trend presents opportunities for content creators and platforms to innovate and capture a growing audience that values accessibility and brevity in entertainment.
— via World Pulse Now AI Editorial System

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