‘Go woke, go broke’? New study challenges claims progressive films flop at the box office

The GuardianSaturday, September 27, 2025 at 1:05:25 PM
‘Go woke, go broke’? New study challenges claims progressive films flop at the box office
A new study by film data analyst Stephen Follows challenges the popular notion that progressive films, often labeled as 'woke,' fail at the box office. Follows found no evidence supporting the idea that these films are commercially doomed, suggesting that some genres may actually thrive with diverse casting. This insight is significant as it counters the narrative pushed by critics who argue against progressive values in cinema, potentially reshaping how filmmakers approach casting and storytelling in the future.
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