US marketing companies are helping to rebrand the genocide in Gaza | Arwa Mahdawi

The GuardianFriday, September 26, 2025 at 12:00:13 PM
US marketing companies are helping to rebrand the genocide in Gaza | Arwa Mahdawi
Recent reports reveal that US marketing companies are actively involved in rebranding the genocide occurring in Gaza, raising serious ethical concerns about the manipulation of public perception. This situation is alarming as it highlights how powerful PR teams can rewrite narratives in real-time, potentially obscuring the truth and preventing accountability. The implications of this are significant, as it affects how the international community perceives and responds to humanitarian crises.
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