In a recent commentary, Max Rushden critiques Gianni Infantino's latest proposal, suggesting it lacks appeal and may only resonate with a select few, like Donald Trump. He contrasts this with the genuine joy football brings, exemplified by memorable moments such as Van de Ven's goal. This discussion highlights the tension between commercial interests in sports and the authentic experiences that fans cherish, reminding us that the essence of football lies in its ability to create unforgettable memories rather than in corporate accolades.