‘Affordable luxuries’: British shoppers spread their love for flavoured butter

The GuardianSaturday, September 27, 2025 at 8:01:22 AM
‘Affordable luxuries’: British shoppers spread their love for flavoured butter
British shoppers are embracing flavoured butters like chocolate and truffle, reflecting a shift in culinary preferences influenced by social media and the foodie culture. This trend, highlighted by a 24% increase in spending on these products, shows how consumers are seeking affordable luxuries that enhance their home cooking experience. It's a delightful change that not only adds variety to meals but also makes cooking more enjoyable.
— Curated by the World Pulse Now AI Editorial System

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