Jordan Schwarzenberger, the manager of the popular YouTube group Sidemen, has issued a stark warning to the BBC, suggesting that the broadcaster risks becoming culturally irrelevant to Generation Z. He argues that without a significant shift in strategy to engage younger audiences, the BBC could face a downfall akin to the Titanic. This is crucial as it highlights the challenges traditional media faces in adapting to the preferences of a new generation, which could impact its future viability.