Online ‘ghost stores’ capitalising on Christmas and Black Friday sales to lure shoppers, ACCC warns

The GuardianWednesday, November 26, 2025 at 2:00:29 PM
Online ‘ghost stores’ capitalising on Christmas and Black Friday sales to lure shoppers, ACCC warns
  • The Australian Competition and Consumer Commission (ACCC) has issued a warning about the rise of online 'ghost stores' that exploit the Christmas and Black Friday shopping seasons to deceive consumers. These ghost stores utilize artificial intelligence to create convincing but fraudulent online shopping experiences, making it increasingly difficult for shoppers to identify scams.
  • This development is significant as it highlights the challenges faced by consumers during peak shopping periods, where the allure of discounts can lead to financial losses due to deceptive practices. The ACCC's warning aims to raise awareness and encourage skepticism among shoppers.
  • The situation reflects broader concerns regarding online safety and consumer protection in Australia, particularly as the government implements new regulations affecting social media platforms. The intersection of these issues underscores the need for vigilance among consumers and regulatory bodies in an increasingly digital marketplace.
— via World Pulse Now AI Editorial System

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