Can Gucci’s new designer bring the hot sauce and rescue fashion house from flatlining sales?
PositiveWorld Affairs

Gucci is making waves at Milan Fashion Week with the debut of its new creative director, Demna. This bold move aims to revitalize the brand, which has faced declining sales and a perception of blandness. By showcasing a fresh collection online ahead of schedule, Gucci is embracing a modern approach that could signal a significant shift in its identity. This change is crucial not only for Gucci's future but also for the fashion industry, as it reflects the ongoing evolution of brand strategies in a competitive market.
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