Western carmakers ‘in fight for lives’ against Chinese rivals, says Ford boss

The GuardianTuesday, December 9, 2025 at 1:18:24 PM
Western carmakers ‘in fight for lives’ against Chinese rivals, says Ford boss
  • Jim Farley, the CEO of Ford, stated that Western carmakers are in a critical struggle against Chinese competitors, coinciding with Ford's announcement of a partnership with Renault to develop two smaller electric vehicles, expected to launch by early 2028.
  • This collaboration is significant for Ford as it seeks to enhance its electric vehicle offerings and remain competitive in a rapidly evolving automotive market, where demand for electric vehicles is crucial for survival amidst increasing competition.
  • The automotive industry is currently facing challenges, including the potential impact of taxation on electric vehicles, which could hinder growth and demand, highlighting the urgency for manufacturers to adapt and innovate in response to market pressures.
— via World Pulse Now AI Editorial System

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