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A book is being marketed with mayo-scented ink. Jealous? Me? | David Barnett

The Guardian•Friday, October 10, 2025 at 7:00:48 AM
NeutralWorld Affairs
A book is being marketed with mayo-scented ink. Jealous? Me? | David Barnett
In a quirky twist in the publishing world, a special edition of Jennifer L Armentrout's novel, 'The Primal of Blood and Bone,' has been released with garlic-infused ink, while David Barnett's latest book, 'Withered Hill,' is also making waves. This trend highlights the innovative and sometimes bizarre marketing strategies emerging in the industry, especially with platforms like TikTok influencing how books are promoted. It's a fascinating development that reflects the changing landscape of publishing and reader engagement.
— Curated by the World Pulse Now AI Editorial System
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