Palestinian food brand says UK sales up 50% as shoppers show solidarity

The GuardianThursday, October 2, 2025 at 2:16:48 PM
Palestinian food brand says UK sales up 50% as shoppers show solidarity
Zaytoun, a Palestinian food brand, has reported a remarkable 50% increase in UK sales, reaching £3.2 million in 2024. This surge is attributed to shoppers showing solidarity with Palestinians in Gaza and the West Bank by purchasing their olive oil and dates. As a social enterprise, Zaytoun aims to support Palestinian communities through fair trade, making this growth not just a business success but also a meaningful gesture of support during challenging times.
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