World AffairsThe GuardianFri, Aug 1, 2025, 4:00 AMPositive

Aamir Khan: India’s movie legend on a cut-price mission to save Bollywood

Bollywood megastar Aamir Khan is taking an unconventional approach to reach more Indian audiences by releasing his latest film on YouTube for free. Despite his decades-long stardom, he noticed only a small fraction of India's 1.4 billion people go to cinemas. His move aims to make movies accessible to families who can't afford theater tickets, reflecting his concern about Bollywood's shrinking big-screen audience.

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Bollywood megastar Aamir Khan is taking an unconventional approach to reach more Indian audiences by releasing his latest film on YouTube for free. Despite his decades-long stardom, he noticed only a small fraction of India's 1.4 billion people go to cinemas. His move aims to make movies accessible to families who can't afford theater tickets, reflecting his concern about Bollywood's shrinking big-screen audience.
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