Sexless, snug and still here: the secrets of Birkenstock’s enduring success

The GuardianSaturday, September 27, 2025 at 9:00:39 AM
Sexless, snug and still here: the secrets of Birkenstock’s enduring success
Birkenstock's journey from a small shoemaking venture in the 1770s to a global fashion icon is a testament to its unique blend of comfort and style. The brand has managed to maintain its relevance in the ever-changing fashion landscape by focusing on functionality without sacrificing aesthetics. This enduring success story highlights how a commitment to quality and innovation can resonate with consumers, making Birkenstock not just a shoe, but a cultural phenomenon.
— Curated by the World Pulse Now AI Editorial System

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