Nagoya, Japan's fourth-largest city, is often perceived as dull, which has impacted its tourism appeal. Despite this perception, the city is actively working to attract more tourists by implementing various initiatives aimed at enhancing its unique offerings. These efforts reflect Nagoya's goal to increase its visibility and appeal within Japan's competitive tourism market. The city recognizes the need to differentiate itself and showcase what makes it distinct from other popular destinations. By focusing on these initiatives, Nagoya hopes to change its image and draw a larger number of visitors. This approach aligns with the broader trend of Japanese cities seeking to capitalize on the country's growing tourism industry. Overall, Nagoya's strategy highlights a proactive stance toward boosting local tourism despite existing challenges.