Buying more, wearing less - why India's Diwali gold rush is different

BBC NewsFriday, October 17, 2025 at 11:44:09 PM
Buying more, wearing less - why India's Diwali gold rush is different
This Diwali, India's gold market is experiencing a unique shift as soaring prices have impacted jewellery demand. Despite the high costs, many Indians remain committed to purchasing gold, highlighting the cultural significance of the metal during the festive season. This trend reflects a complex relationship with gold, where tradition meets economic reality, making it a noteworthy development in the market.
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