‘Kids can’t buy them anywhere’: how Pokémon cards became a stock market for millennials

The GuardianMonday, December 8, 2025 at 10:00:37 AM
‘Kids can’t buy them anywhere’: how Pokémon cards became a stock market for millennials
  • The Pokémon trading card market has experienced a significant economic bubble, making it increasingly difficult for children to purchase new cards. The surge in reselling and scalping has led to new cards being valued at hundreds of pounds even before their official release, with the latest set, Phantasmal Flames, exemplifying this trend.
  • This development highlights a troubling shift in the Pokémon card hobby, transforming it into a speculative market primarily driven by adult collectors and investors, thereby alienating the younger audience that the franchise originally aimed to engage.
— via World Pulse Now AI Editorial System

Was this article worth reading? Share it

Recommended apps based on your readingExplore all apps