Bolsonaro supporters ‘cancel’ Havaianas flip-flop brand over television ad

Supporters of former Brazilian President Jair Bolsonaro have initiated a boycott of the Havaianas flip-flop brand following a controversial television advertisement featuring actress Fernanda Torres. In the ad, Torres expressed a desire for audiences to start 2026 “with both feet” rather than “on the right foot,” which has been interpreted as a political statement against Bolsonaro's far-right ideology.
The backlash against Havaianas highlights the ongoing polarization in Brazil, particularly among Bolsonaro's supporters who view the brand's association with Torres as a betrayal of their values. This incident underscores the fragility of consumer loyalty in a politically charged environment.
The situation reflects broader tensions in Brazil as Bolsonaro faces a 27-year prison sentence for his role in a coup attempt, with his supporters increasingly vocal about perceived attacks on their identity and values. The cancellation of Havaianas may signify a growing trend of politicized consumerism, where brands are scrutinized for their political affiliations and messaging.

Bolsonaro supporters ‘cancel’ Havaianas flip-flop brand over television ad