‘Quiet as a whisper’: German firm launches campaign after lift was used in Louvre heist
PositiveWorld Affairs

Böcker, a family-run German company, has cleverly turned a recent robbery at the Louvre into a marketing opportunity. After their furniture lift was used in the heist, they launched a tongue-in-cheek campaign with the tagline 'When you need to move fast.' This not only highlights their product but also capitalizes on the publicity surrounding the event, showcasing how businesses can adapt and thrive even in unexpected situations.
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