TikTok to give users power to reduce amount of AI content on their feeds

The GuardianWednesday, November 19, 2025 at 5:00:07 AM
TikTok to give users power to reduce amount of AI content on their feeds
  • TikTok is introducing a feature that enables users to limit AI-generated content on their feeds, with over 1 billion AI videos currently hosted on the platform. This testing phase will last several weeks before a global implementation. The move reflects TikTok's response to the growing demand for user control over content types, particularly as AI tools become more prevalent in content creation.
  • This development is significant for TikTok as it seeks to enhance user experience and engagement by providing more control over the content users see. By addressing concerns about the overwhelming presence of AI-generated videos, TikTok aims to maintain its relevance in a rapidly evolving digital landscape.
  • The introduction of this feature highlights ongoing discussions about the role of AI in content creation and the importance of user agency in digital platforms. As AI tools proliferate, concerns about misinformation and content quality are rising, prompting companies to find a balance between innovation and user trust.
— via World Pulse Now AI Editorial System

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