Sali Hughes on beauty: exosomes are all over TikTok, but are they really the next big thing in anti-ageing skincare?

Exosomes, tiny parcels that facilitate communication between skin cells, have gained significant attention in the skincare industry, particularly on platforms like TikTok. At a major skincare event in New York, exosomes were touted as potentially revolutionizing anti-aging treatments. While they show promise in influencing skin cell behavior, such as regeneration and healing, most studies are still in early stages and not conclusive. Despite the hype, experts advise caution before investing in expensive exosome products, which can cost around £430 for a serum, suggesting consumers consider more established options.