Lululemon apologises after Japanese drum row at Great Wall yoga event

Lululemon has issued an apology following backlash over its use of a Japanese taiko drum during a yoga festival held at the Great Wall of China, an event intended to celebrate Chinese culture. The incident sparked significant online criticism, highlighting cultural sensitivities.

This controversy is particularly significant for Lululemon as it continues to expand its presence in China, a key market for the brand. The misstep may impact the company's reputation and customer relations in a region where cultural respect is paramount.