Tech bros need the world to believe their hype. Here’s an idea – let’s just ignore them | Pip Finkemeyer

In a thought-provoking piece, Pip Finkemeyer critiques the relentless hype surrounding new technologies, particularly artificial intelligence, suggesting that we should be cautious given the past disappointments of social media. The article highlights the 'hype cycle' concept, which illustrates how initial excitement often leads to disillusionment when technologies fail to meet expectations. This matters because it encourages a more skeptical approach to emerging tech, urging us to question whether the promises made by tech innovators can truly be fulfilled.