Surge in the price of matcha as global demand soars

Sky NewsTuesday, September 16, 2025 at 1:31:00 PM
Surge in the price of matcha as global demand soars
The price of matcha has seen a significant increase, with sales in the US rising by an impressive 86%. This surge in demand highlights the growing popularity of matcha, a powdered tea known for its health benefits and unique flavor. As more consumers seek out healthier beverage options, the matcha market is poised for continued growth, making it an exciting time for both producers and enthusiasts.
— Curated by the World Pulse Now AI Editorial System

Was this article worth reading? Share it

Recommended Readings
Trump’s tariffs have hurt tea exports to the US, says Fortnum & Mason boss
NegativeWorld Affairs
Tom Athron, the CEO of Fortnum & Mason, has expressed concerns that Donald Trump's tariffs are negatively impacting the luxury tea market, particularly exports to the US. Stricter regulations on country of origin and the elimination of 'de minimis' exemptions have led to decreased sales and increased prices. This situation is significant as it highlights the broader implications of trade policies on specific industries, affecting both businesses and consumers.
Trump’s tariffs have hurt tea exports to the US, says Fortnum & Mason boss
NegativeWorld Affairs
Tom Athron, the CEO of Fortnum & Mason, has expressed concerns that Donald Trump's tariffs are negatively impacting the luxury tea market, particularly exports to the US. Stricter regulations on country of origin and the elimination of 'de minimis' exemptions have led to decreased sales and increased prices. This situation is significant as it highlights the broader implications of trade policies on specific industries, affecting both businesses and consumers.
GSK pledges $30bn US investment as UK's pharma woes deepen
NegativeWorld Affairs
GSK has announced a significant $30 billion investment in the US, highlighting a troubling trend for the UK pharmaceutical industry as more companies are either cutting back on spending or shifting their focus across the Atlantic. This move raises concerns about the future of the UK's pharma sector and its ability to attract and retain investment, which could have long-term implications for innovation and job creation in the region.
GSK pledges $30bn US investment as UK's pharma woes deepen
NegativeWorld Affairs
GSK has announced a significant $30 billion investment in the US, highlighting a troubling trend for the UK pharmaceutical industry as more companies are either cutting back on spending or shifting their focus across the Atlantic. This move raises concerns about the future of the UK's pharma sector and its ability to attract and retain investment, which could have long-term implications for innovation and job creation in the region.
Trump announces deal with China to allow TikTok to continue operating in US
PositiveWorld Affairs
In a significant development, President Trump has announced a deal with China that will allow TikTok to continue its operations in the United States. This comes as a relief to millions of users and content creators who rely on the platform for expression and income. The president mentioned that a group of major companies is interested in acquiring the popular video-sharing app, which could lead to a more stable future for TikTok in the US market.
Trump announces deal with China to allow TikTok to continue operating in US
PositiveWorld Affairs
In a significant development, President Trump has announced a deal with China that will allow TikTok to continue its operations in the United States. This comes as a relief to millions of users and content creators who rely on the platform for expression and income. The president mentioned that a group of major companies is interested in acquiring the popular video-sharing app, which could lead to a more stable future for TikTok in the US market.
US President Donald Trump arrives in UK for second state visit
PositiveWorld Affairs
US President Donald Trump has arrived in the UK for his second state visit, coinciding with the anticipation of a significant technology agreement between the two nations. This visit is crucial as it highlights the strengthening ties and collaborative efforts in the tech sector, which could lead to advancements and economic benefits for both countries.
US President Donald Trump arrives in UK for second state visit
PositiveWorld Affairs
US President Donald Trump has arrived in the UK for his second state visit, coinciding with the anticipation of a significant technology agreement between the two nations. This visit is crucial as it highlights the strengthening ties and collaborative efforts in the tech sector, which could lead to advancements and economic benefits for both countries.
India joins Belarus-Russia war games amid trade tensions with US
NeutralWorld Affairs
India's participation in the Belarus-Russia war games highlights its strategic military alliances amid ongoing trade tensions with the United States. This military show of force, which also includes Iran and other nations, underscores the shifting dynamics in global geopolitics and raises questions about India's foreign policy direction. As countries navigate complex relationships, India's involvement signals its intent to strengthen ties with Russia and Belarus while balancing its interactions with the US.
India joins Belarus-Russia war games amid trade tensions with US
NeutralWorld Affairs
India's participation in the Belarus-Russia war games highlights its strategic military alliances amid ongoing trade tensions with the United States. This military show of force, which also includes Iran and other nations, underscores the shifting dynamics in global geopolitics and raises questions about India's foreign policy direction. As countries navigate complex relationships, India's involvement signals its intent to strengthen ties with Russia and Belarus while balancing its interactions with the US.
Deal is done to keep TikTok in the US, says Trump
PositiveWorld Affairs
President Trump announced that a deal has been reached to keep TikTok operating in the US, alleviating concerns over a potential ban due to national security issues.
Editor’s Note: This development is significant as it allows TikTok to continue its operations in the US, addressing fears about data privacy and national security while also benefiting millions of users and content creators.
Deal is done to keep TikTok in the US, says Trump
PositiveWorld Affairs
President Trump announced that a deal has been reached to keep TikTok operating in the US, alleviating concerns over a potential ban due to national security issues.
Editor’s Note: This development is significant as it allows TikTok to continue its operations in the US, addressing fears about data privacy and national security while also benefiting millions of users and content creators.
Latest from World Affairs
Ben & Jerry’s co-founder quits accusing Unilever of silencing social mission
NegativeWorld Affairs
Jerry Greenfield, co-founder of Ben & Jerry's, has resigned after nearly 50 years, citing a loss of independence and accusing Unilever of stifling the brand's social mission. This move highlights growing concerns about corporate governance and the impact of parent companies on socially responsible brands. Greenfield's departure raises questions about the future direction of Ben & Jerry's and its commitment to social issues, which have been central to its identity.
German freedom ‘under threat’ says Merz as he warns against ‘dictated peace’ in Ukraine – Europe live
NegativeWorld Affairs
In a recent debate in the Bundestag, German politician Friedrich Merz expressed concerns about the state of freedom in Germany, warning against what he termed a 'dictated peace' in Ukraine. This comes as the far-right AfD party gains traction, polling at 27%, just ahead of the governing CDU at 26%. Additionally, the release of Christian Brückner, the main suspect in the 2007 disappearance of British toddler Madeleine McCann, after serving a seven-year sentence for an unrelated crime, adds to the tension in German society. These developments highlight the shifting political landscape and ongoing societal issues in Germany.
Madeleine McCann suspect freed from German prison
NeutralWorld Affairs
Christian Brückner, the prime suspect in the Madeleine McCann case, has been released from a German prison. Despite being a person of interest, he has never been formally charged in connection with McCann's disappearance. This development raises questions about the ongoing investigation and the challenges law enforcement faces in securing convictions without sufficient evidence.
Donald Trump to meet the King as protesters gather in London and Windsor – UK politics live
NegativeWorld Affairs
As Donald Trump embarks on his state visit to the UK, protests are erupting in London and Windsor, fueled by concerns over his policies. Amnesty International UK is backing these demonstrations, highlighting the stark contrast between the lavish state banquet Trump will attend and the humanitarian crises, such as the situation in Gaza. This visit is significant as it underscores the ongoing tensions surrounding Trump's presidency and the global response to his administration's actions.
UK overall inflation remains at 3.8% in August, but food price growth climbs for fifth month in a row - business live
NeutralWorld Affairs
In August, the UK's overall inflation rate held steady at 3.8%, but food prices have surged for the fifth consecutive month, marking the fastest growth since January 2024. Key staples like vegetables, milk, cheese, and fish have seen significant price increases. This trend is noteworthy as it may influence the Bank of England's decision on interest rates, which are expected to remain unchanged. The pound has remained stable against the dollar, reflecting market reactions to the inflation data. Understanding these dynamics is crucial for consumers and investors alike, as they navigate the implications of rising food costs.
Israel says it has opened ‘temporary’ route for residents to flee Gaza City after launching ground offensive – Middle East crisis live
NeutralWorld Affairs
Israel has opened a temporary route for residents to flee Gaza City amidst ongoing military operations, allowing passage for 48 hours via Salah al-Din street. This development comes as the UK government announces the evacuation of ill and injured children from Gaza to receive medical treatment in the UK through the NHS. This situation highlights the humanitarian crisis resulting from the conflict and the urgent need for safe passage for civilians.