‘Portrays the people of Melbourne as ZOMBIES’: Australia’s most complained about ads for 2025 revealed

The GuardianWednesday, December 10, 2025 at 9:47:33 PM
‘Portrays the people of Melbourne as ZOMBIES’: Australia’s most complained about ads for 2025 revealed
  • Australia has revealed the most complained about advertisements for 2025, with concerns primarily centered around themes of sex, nudity, violence, and health and safety. Among the ads that drew significant complaints are those depicting cars driving through a zombie neighborhood and children engaging in inappropriate behavior. The assessment was based on 5,000 complaints reviewed by the advertising watchdog.
  • The high volume of complaints highlights the public's sensitivity to content that may be perceived as inappropriate or harmful, particularly in advertisements targeting or viewed by children. This scrutiny reflects broader societal concerns regarding media representation and the impact of advertising on community standards.
  • This development occurs alongside Australia's recent implementation of a law banning social media access for individuals under 16, aimed at protecting minors from online risks. The juxtaposition of these complaints with legislative actions indicates a growing focus on safeguarding youth from potentially harmful content, both in traditional media and digital platforms.
— via World Pulse Now AI Editorial System

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