California consumers are scared but spending more to get ahead of inflation

Los Angeles TimesThursday, October 9, 2025 at 10:00:00 AM
California consumers are gearing up for the holiday season with an expected 4.6% increase in spending, driven not by confidence but by a desire to outpace anticipated inflation caused by tariffs. This trend highlights the ongoing economic concerns that shoppers face, as they prioritize purchases now to avoid higher prices later. Understanding this behavior is crucial for retailers and economists alike, as it reflects the current mindset of consumers navigating a challenging financial landscape.
— Curated by the World Pulse Now AI Editorial System

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