World AffairsLos Angeles TimesThu, Oct 9, 2025, 10:00 AMNegative

Shoppers in California plan to splurge this holiday season — out of fear

This holiday season, shoppers in California are gearing up to spend 4.6% more than last year, but it's not out of confidence—it's driven by fear of rising prices due to expected tariffs. This trend highlights how economic concerns are influencing consumer behavior, pushing people to buy gifts earlier to avoid higher costs later. It's a reflection of the current economic climate and the anxiety surrounding inflation.

WPN Brief

This holiday season, shoppers in California are gearing up to spend 4.6% more than last year, but it's not out of confidence—it's driven by fear of rising prices due to expected tariffs. This trend highlights how economic concerns are influencing consumer behavior, pushing people to buy gifts earlier to avoid higher costs later. It's a reflection of the current economic climate and the anxiety surrounding inflation.
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