‘I can see a world where Spotify doesn’t exist’: will a new generation of music streaming companies succeed?

The music streaming landscape is shifting as independent platforms like Nina Protocol, Cantilever, and Subvert emerge as alternatives to Spotify. This change is fueled by growing dissatisfaction with Spotify, highlighted by Liz Pelly's critical book 'Mood Machine' and a recent forum in California titled 'Death to Spotify'. Many indie artists are leaving the platform for political and ethical reasons, prompting a search for more artist-friendly options. Mike Pollard, CEO of Nina Protocol, emphasizes a belief in the future of independent music, suggesting a potential decline for Spotify as consumers seek richer experiences and better compensation for artists.