Louvre heist lift-maker seizes the moment with new ad campaign

BBC NewsFriday, October 24, 2025 at 4:35:48 AM
Louvre heist lift-maker seizes the moment with new ad campaign
A lift-making company is capitalizing on the recent Louvre heist by launching a new ad campaign that highlights its innovative 'quiet as a whisper' technology. This campaign is timely, as it emphasizes the need for fast and discreet movement, making it particularly relevant in light of the heist. By associating their product with such a high-profile event, the company not only boosts its visibility but also positions itself as a leader in the industry, showcasing how their technology can meet urgent needs.
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