Hong Kong is looking beyond its government-approved "tourism hotspots" to lure visitors back, with industry insiders pitching the city’s unbeatable food scene, Cantopop nostalgia, and Bruce Lee’s legacy as key draws. This isn’t just about ticking boxes—it’s about reminding the world why Hong Kong’s cultural vibrancy makes it unforgettable.

Editor’s Note: Hong Kong’s tourism slump isn’t just a numbers game—it’s about rediscovering what makes the city unique. While official campaigns focus on designated attractions, this piece argues that the real magic lies in the city’s organic charm: dim sum cravings, throwback Cantopop beats, and martial arts history. It’s a nudge to market Hong Kong’s soul, not just its skyline.