A leaked dossier of WhatsApp chats reveals that several advertising agencies in India secretly worked together to fix prices, agreeing not to undercut each other and even blacklisting firms that refused to play along. The messages show clear coordination on financial terms, effectively rigging the market in their favor.

Editor’s Note: This isn’t just shady backroom dealing—it’s outright anti-competitive behavior that likely drove up costs for businesses relying on ad services. If proven, it could lead to major legal repercussions and shake trust in an industry that’s supposed to thrive on fair competition. For clients, it’s a reminder to scrutinize pricing and demand transparency.