Google AI rewrites news headlines for its Discover feed, breaking its own anti-clickbait rules

THE DECODERWednesday, December 3, 2025 at 6:47:39 PM
Google AI rewrites news headlines for its Discover feed, breaking its own anti-clickbait rules
  • Google is testing a new AI feature in its Discover news feed that rewrites editorial headlines, often resulting in shorter, more provocative, or incorrect versions, which contradicts its own anti-clickbait policies. This development raises concerns about the quality and reliability of information presented to users.
  • The introduction of AI-generated headlines is significant for Google as it seeks to enhance user engagement and streamline content delivery. However, the negative feedback regarding the quality of these headlines could undermine user trust and the platform's credibility.
  • This testing phase reflects broader challenges in the AI landscape, where companies like Google are grappling with the balance between innovation and reliability. The ongoing scrutiny of AI-generated content highlights the persistent issues of misinformation and the ethical implications of automated systems in media.
— via World Pulse Now AI Editorial System

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