Adobe to Acquire Semrush for $1.9 Bn as AI Changes How SEO and GEO Work

Analytics India MagazineThursday, November 20, 2025 at 5:47:54 AM
Adobe to Acquire Semrush for $1.9 Bn as AI Changes How SEO and GEO Work
  • Adobe plans to acquire Semrush for $1.9 billion, a strategic move to bolster its capabilities in search engine optimization as AI continues to reshape the digital marketing landscape.
  • This acquisition is significant for Adobe as it seeks to improve customer engagement and brand visibility in an increasingly AI-driven market, reflecting a broader trend towards integrating advanced technologies in business operations.
  • The deal highlights the growing importance of AI in marketing and SEO, paralleling other major investments in AI technologies by industry leaders, indicating a shift towards more data-driven and automated solutions in various sectors.
— via World Pulse Now AI Editorial System

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