Threads is adding features for creators to promote their podcasts

On November 11, 2025, Threads announced the addition of new features designed to assist creators in promoting their podcasts. This move reflects a broader trend in social media platforms to enhance user engagement and support content creators, particularly in the rapidly expanding podcasting industry. As creators increasingly seek effective ways to reach their audiences, Threads' initiative could significantly impact how podcasts are marketed and consumed. The focus on podcast promotion aligns with recent developments across various platforms that are also enhancing tools for creators, indicating a competitive landscape where user-generated content is becoming increasingly valuable.