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How Data Science Shapes Political Campaigns: Inside Modern Party Strategy

DEV Community•Friday, October 31, 2025 at 2:49:12 AM
PositiveArtificial Intelligence
Political campaigns have evolved significantly, now resembling tech companies that leverage data science to enhance their strategies. By employing data-driven voter segmentation, machine learning for predictions, and sentiment analysis on social media, modern campaigns can tailor their messages more effectively. This shift not only improves engagement but also allows for real-time adjustments in strategies, making elections more competitive and informed. Understanding this transformation is crucial as it highlights the intersection of technology and politics, shaping how candidates connect with voters.
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