Uber will let marketers target ads based on users' trip and takeout data

EngadgetMonday, December 8, 2025 at 5:10:11 PM
Uber will let marketers target ads based on users' trip and takeout data
  • Uber has announced a new advertising strategy that allows marketers to target ads based on users' trip and takeout data, enhancing the personalization of advertising on its platform. This initiative is part of Uber's broader efforts to leverage data analytics to improve user engagement and advertising effectiveness.
  • This development is significant for Uber as it seeks to diversify its revenue streams beyond ride-hailing and food delivery services. By utilizing user data for targeted advertising, Uber aims to attract more advertisers and increase its market competitiveness in the digital advertising space.
  • The move reflects a growing trend among technology companies to harness user data for targeted marketing, amidst ongoing discussions about data privacy and ethical advertising practices. As Uber expands its advertising capabilities, it enters a competitive landscape where companies like Google are also innovating in ad technologies, raising questions about market dynamics and regulatory scrutiny.
— via World Pulse Now AI Editorial System

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